Pottential partnership opportunities.



The music and culture communities continue to thrive, I have identified a few outlets that I believe can help to expand the presence and visability.  In addition to keeping a strong presence on campus, I believe that there is great opportunity for the brand to make in roads with some of  the cities burgeoning art communities.

1. Gasa Gasa, New Orleans newest all ages venue is currently booking some of the most cutting edge artists ( both local and national artists ) 
2. Antigravity magazine is currently viewed as the "go to" alt weekly for the city.
3. Community records has been building a active community of music lovers and their annual block party is now in its third year.
4. Parasite skate park ( I am thrilled with Red Bull's involvement/commitment so far) could be a great outlet for Red Bull TV,I envision a " live from parasite" series- giving touring and local artists a neat opportunity to perform quick sets , or even show off some off their best ramp tricks!

                                           

                                                       THE "NEW" NEW ORLEANS

New Orleans - post Katrina- is a city in a state of  transformation and renewal. This gentrification is being both welcomed and shunned simultaneously by residents, this is merely part of urban development- but one must be mindful to tread lightly on the cities rich heritage. A few noteworthy changes to the city recently:

1. Forbes named New Orleans third best for growth in information jobs.
2. Music and art thriving and expanding in St Claude Corridor / Marigny / Uptown. 
3. The metro New Orleans entrepreneurship rate—at 471 startups per 100,000 adults during the three year period from 2011-13—is 64 percent higher than the national average, and 40 percent higher than other fast-growing Southern metros.
4. Venture capital funding, which is critical to innovation and economic cluster development, has doubled in metro New Orleans from $16 per capita in 2010 to $32 per capita in 2014. But this is only a fraction of the venture capital going to startups in competitive metro Austin, where funding has consistently been over $100 per capita since 2006.

                                                                CANDIDATE S.W.O.T

STRENGTHS-

1. Incredibly passionate about the brand. ( See my application history- I refuse to give up!)
2. Experienced in living and working in New Orleans! ( when? where? Ask! I'd love to tell!)
3. Possess relevant experience- both experiential and cultural marketing are my passions.
4. Ten years experience in the music industry- major labels, indies and publishers.
5. Artist development and management.
6. Project Management- regional experiential program/ multiple simultaneous national tours . 
7. Contract negotiation/Music Licensing/ Strategic relationships.
8. Prior experience working with RBR/ GRACE. 

WEAKNESS-

1. Outside candidate/Outside Market. 
2. Not familiar w/ Red Bull internal processes.

OPPORTUNITIES -

1. Fresh perspective and energy.
2. Can utilize local and national contacts for cultural endeavors on behalf of Red Bull/RBTV. 

THREATS-

1. Replacing former FMM/ any moving parts.
2. Making sure established relationships are maintained/ strengthened.